Lacteeze is a medication treating lactose intolerance symptoms so everyone can experience the joy of dairy without the painful side effects. We offer four types of medication: Extra Strength, Ultra-Fast, Drops for Milk, and Childrens, to treat all levels of symptoms. For over 25 years, Aurium has partnered with Gelda to bring Lacteeze products to Canadians across the country.

Our Work

Aurium recognized a packaging update was needed across all Lacteeze SKUs. In 2024, our team initiated a collaborative effort to create fresh, modern designs that elevate the brand’s shelf presence and effectively communicate vital information to customers. Focus groups and research was conducted to aid in the design process in order to ensure the new packaging resonates with consumers and stand out amidst competition.

Outcome

The revamped packaging successfully revitalized Lacteeze’s product lineup. As a result, Canadians now encounter Lacteeze products in striking, attention-grabbing packaging that not only captures their interest but also delivers clarity and transparency regarding product features and benefits. Lacteeze’s transformation underscores Aurium’s commitment to driving innovation and fostering impactful change within the ever-evolving industry.